The Hundreds
The Hundreds is a renowned streetwear and fashion brand that has carved out a unique niche in the sneaker industry. Founded in 2003 by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds), the brand has grown from a small Los Angeles-based project into an influential name in global street culture. Initially recognized for their graphic tees and hats, The Hundreds gradually expanded their repertoire to include a robust line of sneakers. Their footwear design philosophy integrates classic streetwear aesthetics with innovative elements, making each release highly anticipated among sneaker enthusiasts and those attuned to the pulse of urban fashion.
The brand’s approach to sneakers maintains a strong emphasis on individuality and storytelling, often infusing each release with rich cultural references and artistic collaborations. By partnering with various artists, musicians, and other brands, The Hundreds creates unique, limited-edition sneakers that transcend mere footwear to become coveted collector’s items. Their collaborations have ranged from partnerships with iconic cartoon franchises like 'Garfield,' to team-ups with major shoe companies such as Reebok, illustrating their versatility and broad appeal. Furthermore, The Hundreds used to operate a popular blog that provided behind-the-scenes insights into their creative process, fostering a deeper connection with their community. Through strategic collaborations and a deep-rooted commitment to street culture, The Hundreds has cemented its place as a pivotal player in the evolving landscape of sneaker fashion.
