Jordan Why Not Zer0.4 Upbringing

Our youth is often referred to as the foundation of our personality, principles, and dreams. Growing up in LA, the city became the bedrock for Russ’ life today. From playing little league football and in his local park to hooping in middle school, high school, and college, the city of Los Angeles has been homecourt to Russ. Much like pieces of a puzzle, each of these memories has its own unique characteristics, pattern, and dimension, perfectly together to make one large masterpiece. Inspired by Russ’ youth in Los Angeles, the Jordan Why Not Zer0.4 “Upbringing” honors the moments, places, and teams that shape who we become as athletes and individuals.