Jordan Brand

Jordan Brand is a subsidiary of Nike, Inc., dedicated to producing high-quality athletic footwear, apparel, and accessories. Established in 1997, it builds on the legacy of Michael Jordan, one of the greatest basketball players of all time. Known for its innovative designs and premium materials, Jordan Brand has become synonymous with performance and style both on and off the court.

The brand's product lineup includes iconic sneakers like the Air Jordan series, which started with the Air Jordan 1 in 1985. Each release often features advanced technologies and unique colorways, catering to athletes, sneaker enthusiasts, and collectors alike. Beyond footwear, Jordan Brand also offers a wide range of sportswear and lifestyle apparel, combining functionality with contemporary fashion. Jordan Brand's influence extends beyond basketball, impacting various aspects of pop culture, fashion, and streetwear. Collaborations with artists, designers, and other brands continually push the boundaries of design and innovation, maintaining the brand's status as a cultural icon.