Created by John Rattray (skateboarder and advocate for mental health awareness), the mission of “Why So Sad?” is to help open up the conversation about suicide prevention in skateboarding and elsewhere. Our first look at the Why So Sad? x Nike SB Bruin Mid shows that back portion of the sneaker as it features a Brown leather base with matching suede overlays. Some of the standout details include the White leather Swooshes, the Orange tongue tags and heels and the “Why So Sad?” branding on the inner tongue tag. Elsewhere you will find question marks embroidered on the heels, an embroidered skating chicken on the left heel and cycling chicken on the right. Co-branded insoles, two sets of laces and a Gum rubber sole round out the main features of the sneaker.