This Skepta x Nike Air Max Deluxe is the latest collaboration between the U.K. rapper and Nike, Covered mostly in black, inspired by the insomnia of long nights on the road, the upper has a grey printed pattern across, drawing from the VHS static-led detailing in the award-winning video for “That’s Not Me.” Other details include the medial section featuring the words “NEVER SLEEP ON TOUR,” which fueled Skepta’s hustle, and the release date of “That’s Not Me” printed on the shoe’s forefoot area. Finally, a blacked out sole with red accents and Air Max cushioning completes the design.