Nike LeBron 18 Gong Xi Fa Cai
167The expression “Gong Xi Fa Cai” – is used to to bless each other every Chinese New Year. The Nike LeBron 18 Gong Xi Fa Cai has Nike teaming up with 400ml_Brand, a local graffiti creative unit in China, to launch the LeBron 18 “Gong Xi Fa Cai”, injecting a youthful attitude and new vitality into traditional Chinese culture.
Details on the sneaker include the Red upper, which is full of celebration; the four words “Gong Xi Fa Cai” adopts a unique graffiti design; the water drop effect on the Blue translucent TPU on the heel echoes the Blue ink on the White midsole. It has the implied meaning of “getting out when you encounter water”; the “Gong Xi Fa Cai” pattern on the insole is displayed in the form of window grilles, and the LeBron logo is deliberately placed upside down, like “inverted stickers”, symbolizing “the king is coming”; in addition, the midsole and Air technology is added to the tongue, and the fish scale pattern hidden on the tongue also has the meaning of “more than every year.”
