The “Memory Of” technique evokes the impression of familiar elements through the deconstruction of garments and accessories. Each new silhouette contains the DNA of the iconic Reebok silhouettes and reinterprets it through the memory of technique.
The Maison Margiela x Reebok Instapump Fury Memory Of collection includes fan-favorite “Citron” and “Echo Blue” colorways paying homage to the original releases from 1996. From a design perspective the uppers follow the memory of principle that has been executed on the last few drops between the fashion house and sportswear brand.