Centered around Reebok’s Club C silhouette, this collaborative effort is once again inspired by the need to unite. Lamar said: “Now more than ever is it important for individuals to come together as one. This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages.”
The shoe is constructed out of an acid-washed denim upper accented by features such as the red label on the tongue and heel, as well as the discreet emblem of “K” and “O” to signify Kendrick’s nickname “Kdot.”