Joe Freshgoods x New Balance 990v3 Outside Clothes
619Following the successful release of the Joe Freshgoods x New Balance “No Emotions Are Emotions” Collection in 2020, New Balance and Joe Freshgoods have teamed up once again to launch the “Outside Clothes” collection to close out the summer of 2021. Bringing back the nostalgia of playing outside as a child, the new collection features a New Balance 990v3 silhouette and other apparel inspired by the great outdoors.
Using his unique blend of brand narrative, historical and cultural references, which allow him to create authentic connections with streetwear lovers across the globe, Joe Freshgoods has turned the 990v3 into a physical representation of the great outdoors – with brown suede representing the dirt, blue mesh mimicking the sky, and green accents embodying the grass. Joe Freshgoods’ mission has always been to tell stories through his collections, and “Outside Clothes” is a nod to the impact that being outside has had on his creative process.
“I didn’t realize until last year how much the act of being outside had played a major part in my career,” said Joe “Freshgoods” Robinson. “Sometimes it takes something being taken away from you to realize what it means to you. And that’s really what inspired this shoe. To me, being told you smell like outside represents the early stages of what fun meant. From neighborhood block parties to hanging on the porch all day with your homies, you knew you had a wild day when your mom said you smelled like outside.”
New Balance draws a tremendous amount of inspiration from its collaborators, and this relationship is no different. By lending its iconic styles as canvases to reinvent in new, personal ways, the company can foster a sense of creativity that’s deeply rooted in community while at the same time delivering what consumers want most: impeccably designed shoes.
