The Reebok Human Rights Now! Collection comes equipped with graphics inspired by the 1988 Human Rights Now! World Tour, which brings the brand back to its roots. The 1988 Human Rights Now! World Tour was a benefit concert series to celebrate and raise awareness for the Universal Declaration of Human Rights. The 20-stop concert tour was made possible in part by a grant from the Reebok Foundation. So as you can see, all of this comes full circle.
The Human Rights Now! collection shows the Human Rights Now! logo on the heel counter as well as the Human Rights Now! manifesto on the back side of the tongue. It reads, “Let your voice be heard, wear this product with pride. Not just because you support the fight for human right, but because you have those rights.”