Concepts x Nike Air Max 1 Heavy

In August of 1969, almost half a million festival goers made a trip to Bethel, NY and sent a message to the universe. They were dressed in the eclectic fashions of the time: faded denim, surplus fatigues (including M-65s and tiger camo), corduroy, and decorated with peaceful protest motifs. Jackets carried fringes, hair was decorated with flowers. The event concluded as a lasting symbol of ’60s counterculture.

With the Concepts x Nike Air Max 1 SP “Heavy,” Concepts links the legacy of that August weekend to a lineage of radical youth expression. While the material mix is similar to the “Mellow,” it’s heavier. We’ve got denim, tiger camo and leather, and these three materials juxtapose with the softness of wide wale corduroy at the collar. The “Heavy” also includes patterned elements of bandanna, cowhide, and woven material panels. The former, a Concepts-exclusive, approximates the famous guitar straps employed by festival performers. The Concepts x Nike Air Max 1 Camo comes dressed in an acid wash denim base paired up with a camo pattern that takes care of the mudguards. Other details include mismatching Swooshes, an Orange and White paisley print on the heel overlays, some corduroy on the top eyelets, faux cow hide right under the tongue and Concepts branding on the collar/heel. Elsewhere you will find dual branding on the tongue tags, guitar pick hangtags, heels, and insoles housed in a decorative co-branded box.