Concepts x New Balance 990v2 Tyrian

The Concepts x New Balance 990v2 Tyrian has been covered in a purple suede all throughout the upper for a look of royalty. The story goes that this hue of purple is inspired by the ancient process of dying garments using Tyrian Purple, a color made from extracting a natural purple due from sea snails. Due to how expensive and time-consuming this process was, the use of this shade of purple was reserved for very wealthy people and royalty.