BBC Ice Cream x Reebok Question Low Name Chains

The BBC Ice Cream x Reebok Question Low Name Chains is highlighted by the “Name Chains” graphic which was also illustrated in 2005 for the Ice Cream sneaker line. Name chain necklaces and pendants were popularized in the 1980s, specifically within the hip-hop scene, as Black Americans expressed individuality and pride in their family names and newfound identities. The BBC “Name Chains” graphic is one of the rarest and its reemergence on a women’s lifestyle model is quite fitting.