adidas Originals marks the start of summer with a bold new expansion of its ATRIC concept, bringing a raw, utilitarian design ethos to four essential 3-stripes silhouettes in a striking summer palette.
The latest release sees the F/22 Primeknit, NMD R2, Swift Run, EQT Support ADV and adilette Sock models reimagined with the ATRIC philosophy, incorporating practical elements into their design to create form with functionality. Specifically, each shoe has been constructed from Primeknit infused with Merino wool, renowned not only for its aesthetic qualities, but also for its weather-resistant properties, protecting from wind, rain and other elements.
The simplicity of the Swift Run silhouette is bolstered by its high-end materialization, adding a utilitarian edge to the shoe’s clean combination of a one piece upper construction, minimalist lacing system and classic rubber outsole.