adidas Originals marks the start of summer with a bold new expansion of its ATRIC concept, bringing a raw, utilitarian design ethos to four essential 3-stripes silhouettes in a striking summer palette.
The latest release sees the F/22 Primeknit, NMD R2, Swift Run, EQT Support ADV and adilette Sock models reimagined with the ATRIC philosophy, incorporating practical elements into their design to create form with functionality. Specifically, each shoe has been constructed from Primeknit infused with Merino wool, renowned not only for its aesthetic qualities, but also for its weather-resistant properties, protecting from wind, rain and other elements.
For the EQT Support ADV, the shoe’s hyper-futuristic design brings Merino Primeknit across the forefoot and tongue, countered with structural elements across the heel, and finished with vital EQT details including a TPU heel support, branding details on the tongue and heel, integrated 3-stripes lacing system and a classic tooling.